服务营销精要(英文版)=ESSENTIALS OF SERVICES MARKETING
Christopher Lovelock2011 年出版468 页ISBN:
MARKETING:CONCEPTS AND STRATEGIES
WILLIAM M.PRIDE AND O.C.FERRELL2006 年出版711 页ISBN:
MARKETING CONCEPTS AND STRATEGIES
WILLIAM M.PRIDE AND O.C.FERRELL2006 年出版711 页ISBN:0618474463
Marketing concepts and strategies 200e
William M.Pride and O.C.ferrell1999 年出版727 页ISBN:0395974836