Marketing Management Third Edition
拉塞尔·威纳(Russel S.winer)2009 年出版500 页ISBN:9787302208662
本书全面论述有关营销管理的基本原理、概念、方法,并附有大量全球性案例。
THE MARKETING GAME! THIRD EDITION
CHARLOTTE H.MASON WILLIAM D.PERREAULT2002 年出版87 页ISBN:0072513802
GLOBAL MARKETING STRATEGIES THIRD EDITION
JEAN-PIERRE JEANNET H.DAVID HENNESSEY1995 年出版896 页ISBN:0395710456
MARKETING PRINCIPLES & PERSPECTIVES THIRD EDITION
WILLIAM O.BEARDEN THOMAS N.INGRAM RAYMOND W.LAFORGE2001 年出版596 页ISBN:
MARKETING RESEARCH MARDETING ENVIRONMENT THIRD EDITION
WILLIAM R.DILLON THOMAS J.MADDEN NEIL H.FIRTLE1994 年出版760 页ISBN:
INDUSTRIAL MARKETING CASES AND CONCEPTS (THIRD EDITION)
E.RAYMOND COREY2222 年出版0 页ISBN:
MARKETING MANAGEMENT:AN ASIAN PERSPECTIVE (THIRD EDITION)
[美]科特勒等著2004 年出版771 页ISBN: