BASIC MARKETING A MANAGERIAL APPROACH EIGHTH EDITION
1984 年出版841 页ISBN:0256030197
MARKETING MANGAGEMENT STRATEGY AND CASES FIFTH EDITION
1989 年出版958 页ISBN:0471601659
MARKETING MANAGEMENT STRATEGIES AND PROGRAMS FOURTH EDITION
1991 年出版449 页ISBN:0070489424
CONSUMER BEHAVIOR AND MARKETING STRATEGY EIGHTH EDITION
2008 年出版555 页ISBN:0073529850
MARKETING MANAGEMENT KNOWLEDGE AND SKILLS FOURTH EDITION
1986 年出版864 页ISBN:0256137277
MARKETING MANAGEMENT STRATEGIES AND PROGRAMS FIFTH EDITION
1994 年出版480 页ISBN:0071133224