CONSUMER BEHAVIOR:CONCEPTS AND APPLICATIONS FOURTH EDITION
DAVID L.LOUDON ALBERT J.DELLA BITTA2222 年出版788 页ISBN：0070387672
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ROBERT LIBBY PATRICIA A.LIBBY DANIEL G.SHORT2011 年出版737 页ISBN：9780078111020
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DAVID A.AAKER V.KUMAR GEORGE S.DAY2002 年出版751 页ISBN：9971513897
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