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MALCOLM BRADBURY，HOWARD TEMPERLEY1981 年出版434 页ISBN：7506215969
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LORNA GUINNESS VIRGINIA WISEMAN2011 年出版275 页ISBN：9780335243563
FILM ART AND INTRODUCTION SIXTH EDITION
DAVID BORDWELL KRISTIN THOMPSON2001 年出版458 页ISBN：0072317256
Foundations of Marketing Third Edition
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本书建立起一个框架，帮助理解市场营销的重要问题，如顾客、市场细分、选择目标市场、品牌发展、定价、创新和市场营销的实施，这些是市场营销实践的脊梁。...
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B.I.BLEANEY AND B.BLEANEY2013 年出版330 页ISBN：0199645428
