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本书对大众媒介的效果进行了出色的讲解。通过流畅的叙述，作者展现了在媒介效果研究方面的激动人心的成果以及这些研究发现所依赖的理论依据。通过阅读本书，学生可以对媒介效果的实际问题与其科学、研究方法之...
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