ROSALIND MASTERSON DAVID PICKTON MARKETING AN INTRODUCTION:2ND EDITION
2010 年出版508 页ISBN：9781849205719
MARKETING STRATEGY:A DECISION-FOCUSED APPROACH SEVENTH EDITION
ORVILLE C.WALKER JOHN W.MULLINS2011 年出版351 页ISBN：9780073381152
INSTRUCTOR'S MANUAL TO ACCOMPANY MARKETING MANAGEMENT FOURTH EDITION
HARPER W.BOYD ORVILLE C.WALKER2002 年出版63 页ISBN：0072509635
CONSUMER BEHAVIOR AND THE PRACTICE OF MARKETING THIRD EDITION
KENNETH E.RUNYON AND DAVID W.STEWART1987 年出版776 页ISBN：0675204631
ADVERTISING CAMPAIGN STRATEGY:A GUIDE TO MARKETING COMMUNICATION PLANS
DONALD PARENTE BRUCE VANDEN BERGH ARNOLD BARBAN JAMES MARRA1996 年出版363 页ISBN：0030128986
KNOWLEDGE MANAGEMENT FOR SALES AND MARKETING:A PRACTITIONER'S GUIDE
2011 年出版174 页ISBN：9781843346043
ESSENTIALS OF MARKETING A GLOBAL-MANAGERIAL APPROACH TENTH EDITION
2006 年出版412 页ISBN：0072964707
Financial services marketing an international guide to principles and practice
2007 年出版400 页ISBN：0750669977
Zero Defect Marketing The Secrets of Selling High Tech Services
1988 年出版275 页ISBN：155623001X
