广告也幽默 中外幽默广告鉴赏 appreciation of Chinese and foreign countries humourous advertisements
刘世英，彭征明，袁国娟著2006 年出版197 页ISBN：780169841X
本书收集了数百个中外幽默广告案例，按照幽默广告的表现手法即幽默技巧来分类。对广告专业人士中在策划中可起到一定促进作用。
COST-EFFECTIVENESS AND EDUCATIONAL POLICY 2002 YEARBOOK OF THE AMERICAN EDUCATION FINANCE ASSOCIATIO
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ROBERT A.MEYERS2005 年出版641 页ISBN：3527305424
