AMERICAN GOVERNMENT ESSENTIALS AND PERSPECTIVES
JACK E.HOLMES MICHAEL J.ENGELHARDT ROBERT E.ELDER1991 年出版514 页ISBN:
SALES PROMOTION ESSENTIALS SECOND EDITION
DON E.SCHULTZ WILLIAM A.ROBINSON LISA A.PETRISON1994 年出版198 页ISBN:0844233676
ESSENTIALS OF MARKETING THIRD EDITION
CHARLES W.LAMB,JOSEPH F.HAIR AND CARL MCDANIEL2003 年出版601 页ISBN:0324113900