PRINCIPLES OF MARKETING （NITH EDITION）
PHILIP KOTLER，GARY ARMSTRONG著2001 年出版785 页ISBN：
Routledge Handbook Of Political Marketing
Jennifer Lees-Marshment2015 年出版388 页ISBN：1138908764
PRINCIPLES OF MARKETING TENTH EDITION
PHILIP KOTLER GARY ARMSTRONG2005 年出版610 页ISBN：7302114358
组织与管理研究的实证方法 第2版=EMPIRICAL METHODS IN ORGANIZATION AND MANAGEMENT RESEARCH 2ND EDITION
陈晓萍，徐淑英，樊景立主编2012 年出版659 页ISBN：
E-MARKETING:APPLICATIONS OF INFORMATION TECHNOLOGY AND THE INTERNET WITHIN MARKETING
COR MOLENAAR2012 年出版235 页ISBN：9780415677288
ESSENTIALS OF MARKETING SECOND EDITION
CHARLES W.LAMB JOSEPH F.HAIR CARL MCDANIEL2001 年出版579 页ISBN：0324073518
ESSENTIALS OF MARKETING THIRD EDITION
CHARLES W.LAMB，JOSEPH F.HAIR AND CARL MCDANIEL2003 年出版601 页ISBN：0324113900
Principles of marketing fourth edition
Jay diamond Diamond and Gerald pintel and professor emeritus1991 年出版537 页ISBN：013714668X
