书籍介绍
本书是用英语写成的国际商务方面的专著。本书以国际商务研究主线，分析国内外企业的跨国经营管理经验，涉及到经济、财务、营销知识、商务管理技能、国际商务惯例、国际商务文化等。旨在使读者了解世界主要国家和地区的经济社会状况、不同国家的文化背景、历史底蕴、民族风俗、人文地理风情、民族感情等多方面环境因素。
图书目录
Introduction 1
Chapter 1 Managing Diversity 1
1.1 Indian Cultural Study 1
1.2 Japanese Business System 6
1.3 Israel's Cultural Analysis 12
Chapter 2 Internationalization Strategy Study 20
2.1 Foreign Company Cases Study 20
2.2 Domestic Company Cases Study 66
Chapter 3 Global Management Issues 94
3.1 Private Branding in International Markets 94
3.2 The Importance of Country-of-origin 97
3.3 Japanese Approach to New Product Development 99
3.4 Major Factors Affecting International Pricing 102
3.5 The MNCs'Negotiating Position with Host Governments 106
Chapter 4 Operation in Global Markets 109
4.1 Sample Question 1 109
4.2 Sample Question 2 113
Bibliography 117
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