新编商务英语综合教程 第2册 教师用书PDF电子书下载

本书是“高等学校商务英语系列教材”之一。本书为第2册的教师用书，共10个单元，主要内容包括单元教学目标、背景知识、语言点讲解及课后练习答案。本教程选材新颖，内容丰富，专业面广，实用性强，可供高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及英语爱好者学习使用。

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Unit 1 Advertisement 1

Ⅰ．Teaching Objectives 2

Ⅱ．Background Information 2

Ⅲ．Language Focus 5

Ⅳ．Key to Exercises 20

Unit 2 Leadership 31

Ⅰ．Teaching Objectives 32

Ⅱ．Background Information 32

Ⅲ．Language Focus 35

Ⅳ．Key to Exercises 49

Unit 3 Information Technology 57

Ⅰ．Teaching Objectives 58

Ⅱ．Background Information 58

Ⅲ．Language Focus 62

Ⅳ．Key to Exercises 79

Unit 4 Markets 90

Ⅰ．Teaching Objectives 91

Ⅱ．Background Information 91

Ⅲ．Language Focus 94

Ⅳ．Key to Exercises 108

Unit 5 Secret to Success 119

Ⅰ．Teaching Objectives 120

Ⅱ．Background Information 120

Ⅲ．Language Focus 123

Ⅳ．Key to Exercises 136

Unit 6 Competition 146

Ⅰ．Teaching Objectives 147

Ⅱ．Background Information 147

Ⅲ．Language Focus 150

Ⅳ．Key to Exercises 164

Unit 7 Investment 175

Ⅰ．Teaching Objectives 176

Ⅱ．Background Information 176

Ⅲ．Language Focus 179

Ⅳ．Key to Exercises 190

Unit 8 Services 201

Ⅰ．Teaching Objectives 202

Ⅱ．Background Information 202

Ⅲ．Language Focus 205

Ⅳ．Key to Exercises 216

Unit 9 Business Ethics 226

Ⅰ．Teaching Objectives 227

Ⅱ．Background Information 227

Ⅲ．Language Focus 231

Ⅳ．Key to Exercises 248

Unit 10 Customers 258

Ⅰ．Teaching Objectives 259

Ⅱ．Background Information 259

Ⅲ．Language Focus 262

Ⅳ．Key to Exercises 279

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