市场营销专业英语PDF电子书下载

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Chapter One What Is Marketing? 1

Chapter Two The Marketing Concept 22

Chapter Three The Marketing Environment 44

Chapter Four Global Markets and Marketing 63

Chapter Five Strategic Marketing Planning 81

Chapter Six Information and Technology 101

Chapter Seven Buyer's Behavior 120

Chapter Eight Market Segmentation 142

Chapter Nine Product 161

Chapter Ten Distribution 181

Chapter Eleven Pricing 201

Chapter Twelve Promotion 220

Chapter Thirteen Public Relations 240

Chapter Fourteen Branding 257

Chapter Fifteen Online Marketing 272

Chapter Sixteen Social Media Marketing 285

Chapter Seventeen Small Business Marketing 297

Chapter Eighteen Evaluation of Marketing Effectiveness 311

Keys to the Exercises 324

Appendix How to Write a Marketing Plan 339

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