书籍 国际市场营销英语的封面

国际市场营销英语PDF电子书下载

蔡晓月 胡志勇主编

购买点数

9

出版社

上海:复旦大学出版社

出版时间

2010

ISBN

9787309076110

标注页数

180 页

PDF页数

189 页

书籍介绍
本书以专业英语为重点,集中设计和讲解了专业英语学习中所遇到的会话与专业英语写作等技巧。

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图书目录

Part Ⅰ Environments of Global Marketing 1

Unit 1 Introduction to Global Marketing 3

Unit 2 The Global Environment of International Marketing 20

Part Ⅱ Global Marketing Strategy 37

Unit 3 Global Information Systems and Marketing Research 39

Unit 4 Global Market Segmentation,Target Market and Market Position 55

Unit 5 Global Market Competition and Market Entry Mode 68

Unit 6 Global Marketing Management:Planning and Organization—Leading,Organizing and Controlling 98

Part Ⅲ Global Considerations of the Marketing Mix 115

Unit 7 Products and Services for Consumers 117

Unit 8 Pricing Decision for International Markets 136

Unit 9 International Marketing Channels Decision 150

Unit 10 Integrated Marketing Communications 161

Reference 179

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