新编商务英语 第2版 阅读教程 2PDF电子书下载

本教材把英语语言知识与商务专业知识有机结合起来，内容丰富，新颖，涵盖面广，贴近当前经济形势与学生将来可能进行的商务活动，使学生在学习英语的同时，获得实用的商务知识。考虑到商务英语初学者的英语语言基础尚不扎实，以前又很少接触商务材料，我们对教材中涉及商务知识的阅读材料作了精心设计：随着学生在其他专业课中商务知识的逐步增大。

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Unit 1

Part A Text 1

Text A Advertising 1

Text B A Surge in Online Ads 10

Part B Fast Reading 17

Unit 2

Part A Text 23

Text A Money and Its Functions 23

Text B Are We Headed for the Cashless Society? 30

Part B Fast Reading 37

Unit 3

Part A Text 42

Text A Steps in Entering Business in China 42

Text B KFC China's Recipe for Success 51

Part B Fast Reading 59

Unit 4

Part A Text 65

Text A Marketing and Selling to Chinese Businesses(Ⅰ) 65

Text B Marketing and Selling to Chinese Businesses(Ⅱ) 73

Part B Fast Reading 81

Unit 5

Part A Text 87

Text A The Job Search 87

Text B Women Need Not Apply 96

Part B Fast Reading 103

TeSt 1 109

Unit 6

Part A Text 117

Text A Protecting Against Economic Loss(Ⅰ) 117

Text B Protecting Against Economic Loss(Ⅱ) 124

Part B Fast Reading 131

Unit 7

Part A Text 137

Text A Management:Its Meaning and Purpose 137

Text B Wal-Mart's Magic Moment 143

Part B Fast Reading 151

Unit 8

Part A Text 158

Text A Accounting 158

Text B Finance:Basic Concepts 164

Part B Fast Reading 171

Unit 9

Part A Text 176

Text A Stocks and Bonds(Ⅰ) 176

Text B Stocks and Bonds(Ⅱ) 183

Part B Fast Reading 191

Unit 10

Part A Text 197

Text A Types of Products 197

Text B Packaging 205

Part B Fast Reading 213

Test 2 219

Some Important Reading Strategies and Skills 226

Vocabulary 239

Key 244

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