Business for the 21st century FreePDF电子书下载

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PART ONE THE BUSINESS ENTERPRISE 2

CHAPTER ONE FOUNDATIONS OF BUSINESS AND ECONOMICS 4

CHAPTER TWO FORMS OF BUSINESS OWNERSHIP 46

CHAPTER THREE ENTREPRENEURSHIP,FRANCHISING,AND SMALL BUSINESS 80

PART ONE APPENDIX CAREERS IN BUSINESS 122

PART TWO THE ENVIRONMENT FOR BUSINESS 128

CHAPTER FOUR SOCIAL RESPONSIBILITY AND BUSINESS ETHICS 130

CHAPTER FIVE BUSINESS,LAW,AND GOVERNMENT 162

CHAPTER SIX INTERNATIONAL BUSINESS 188

PART TWO APPENDIX CAREERS IN INTERNATIONAL BUSINESS 216

PART THREE MANAGEMEHT AND ORGANIZATION 220

CHAPTER SEVEN FUNDAMENTALS OF MA？AGEMENT 222

CHAPTER EIGHT ORGANIZING THE BUSINESS 254

CHAPTER NINE MANAGING PRODUCTION AND OPERATIONS 284

PART THREE APPENDIX CAREERS IN MANAGEMENT 324

PART FOUR HUMAN RESOURCES 328

CHAPTER TEN HUMAN RELATIONS AND MOTI？ATION 330

CHAPTER ELEVEN MANAGING HUMAN RESOURCES 362

CHAPTER TWELVE LABOR-MANAGEMENT RELATIONS 404

PART FOUR APPENDIX CAREERS IN HR MANAGEMENT 442

PART FIVE MARKETING 446

CHAPTER THIRTEEN MARKETING STRATEGY 448

CHAPTER FOURTEEN PRODUCT AND PRICE 482

CHAPTER FIFTEEN DISTRIBUTION 520

CHAPTER SIXTEEN PROMOTION 552

PART FIVE APPENDIX CAREERS IN MARKETING 588

PART SIX FINANCIAL MANAGEMENT 594

CHAPTER SEVENTEEN MONEY AND BANKING 596

CHAPTER EIGHTEEN FINANCIAL MANAGEMENT 636

CHAPTER NINETEEN INVESTMENTS AND PERSONAL FINANCE 666

CHAPTER TWENTY RISK MANAGEMENT AND INSURANCE 702

PART SIX APPENDIX CAREERS IN FINANCE 730

PART SEVEN ACCOUNTING AND INFORMATION SYSTEMS 736

CHAPTER TWENTY-ONE ACCOUNTING FUNDAMENTALS 738

CHAPTER TWENTY-TWO COMPUTERS AND MANAGEMENT INFORMATION SYSTEMS 772

PART SEVEN APPENDIX CAREERS IN ACCOUNTING/IS 800

GLOSSARY 806

ENDNOTES 824

NAME INDEX 841

COMPANY INDEX 845

SUBJECT INDEX 850

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