国际商务管理 英文版PDF电子书下载

本书是国际商务管理是高职国际商务系列双语系列教材之一，由广东省教育厅牵头，与英国文化委员会合作开发而成，是广东省高校实施的中英合作项目——新世纪广东省高等教育教学改革工作项目的成果之一。本教材的主要特色如下：指导思想国际化，评价体系多元化，就业能力渗透化，教学设计互动化，实践教学项目化。

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Chapter 1 Foundations of Management 1

Part Ⅰ Defining Management 3

Part Ⅱ The Essence of Management 5

Part Ⅲ The Development of Management Thoughts 15

Chapter 2 Business Organizations 26

Part Ⅰ Business Planning 28

Part Ⅱ Organization Charts and Organization Structure 33

Part Ⅲ Forms of Business Ownership 39

Chapter 3 Strategic Management 47

Part Ⅰ Strategy and Strategic Management 49

Part Ⅱ The Strategic Management Process 51

Part Ⅲ Levels of Strategy 60

Chapter 4 Organizational Culture 72

Part Ⅰ Getting to Know Organizational Culture 74

Part Ⅱ Identifying Types of Organizational Culture 76

Part Ⅲ Learning to Read Organizational Culture 82

Part Ⅳ Diagnosing Organizational Culture 88

Chapter 5 Management Communication 97

Part Ⅰ Introduction to Communication 98

Part Ⅱ Dimensions of Communication 101

Part Ⅲ Organizational Communication 107

Chapter 6 Operations Management 117

Part Ⅰ Definition and Strategies of Operations Management 119

Part Ⅱ Operations Controls 126

Part Ⅲ Production Processes and Technology 133

Chapter 7 Human Resource Management 139

Part Ⅰ Introduction 141

Part Ⅱ Human Resource Management Activities 144

Part Ⅲ Environmental Concerns and Current Issues 158

Chapter 8 Financial Management 165

Part Ⅰ Accounting and Financial Analysis 167

Part Ⅱ Financing 177

Part Ⅲ Merger and Acquisition 183

Chapter 9 Marketing Management 190

Part Ⅰ Developing and Pricing Products 191

Part Ⅱ Distributing Products 196

Part Ⅲ Promoting Products 203

Chapter 10 Project Management 212

Part Ⅰ Introduction to a Project 214

Part Ⅱ Project Life Cycle 219

Part Ⅲ Project Management 224

Appendix Assessment Guidance 231

Aims 231

Assessment Procedures and Methods 231

Demonstrating Knowledge and Understanding 237

Roles of Student/Assessor 237

Assessment Criteria 238

Bibliography 243

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