国际商务英语阅读教程PDF电子书下载

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Unit 1 The Fundamentals of Intemational Trade 1

Unit 2 Exporting 20

Unit 3 International Licensing 41

Unit 4 International Investment 58

Unit 5 Social and Cultural Elements of the World Market Environment 77

Unit 6 Social and Cultural Elements of the World Market Environment(continued) 94

Unit 7 The Balance of Payment 111

Unit 8 Roles of Exchange Rate 128

Unit 9 Managing International Technology Transfer 147

Unit 10 Managing International Technology Transfer(continued) 167

Unit 11 Multinational Accounting Orientation 185

Unit 12 International Finance Management 204

Unit 13 International Finance Management(continued) 225

Unit 14 International Maritime Transportation 244

Unit 15 The Legal Environment of International Marketing 266

Unit 16 The Legal Environment of International Marketing(continued) 284

Answers to the Exercises 301

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