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Staples：A Year in the Life of a Start-Up 1

Summary 1

Case 3

Questions and Ideas to Consider 24

Costco Companies,Inc． 25

Summary 25

Case 27

Questions and Ideas to Consider 48

Eddie Bauer,Inc． 49

Summary 49

Case 51

Questions and Ideas to Consider 66

Summary 67

RadioShack 67

Case 69

Questions and Ideas to Consider 93

Staples．com 95

Summary 95

Case 97

Questions and Ideas to Consider 106

Get the Right Mix of Bricks and Clicks 107

Summary 107

Article 109

Questions and Ideas to Consider 117

The Rise and Fall of the J．Peterman Company 119

Summary 119

Article 121

Questions and Ideas to Consider 127

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