国际贸易专业英语PDF电子书下载

本书第一篇分4个单元，涉及国际贸易理论和基本概念，第二篇分4单元，涉及国际贸易环境，第三篇分6单元，涉及国际市场营销，第四篇分6单元，涉及进出口贸易实务。本书的学习对象是全国各大学开设的国际贸易、外贸英语专业的本科学生，本书同样适合各种成人教育相关专业的学生使用，也可为外贸人员培训班和企业在岗员工培训使用。

查看更多关于的内容

Part one:Theories and Basic Knowledge of International Trade 1

Unit 1 Specification and Exchange 1

Unit 2 The Structure of International Trade 14

Unit 3 Trade and Policies 25

Unit 4 Global Competition and National Competitive Advantage 35

Part two:Environment of International Trade 47

Unit 5 Subsidies and International Trade 47

Unit 6 U.S.-CHINA Trade Conflicts 56

Unit 7 Global Value Chains 66

Unit 8 Social Responsibility in Global Supply Chain 78

Part three:International Marketing 92

Unit 9 The Nature of International Market 92

Unit 10 The Environment of International Marketing 99

Unit 11 Identifying and Choosing International Market Appropriate 107

Unit 12 Export Pricing Strategies of Multinationals 113

Unit 13 International Business Negotiation 120

Unit 14 E-Commerce 128

Part four:Import＆Export Practice 136

Unit 15 Trade Terms 136

Unit 16 The Import＆Export Process 144

Unit 17 International Payment 156

Unit 18 International Cargo Transportation and Insurance 167

Unit 19 International Contracting 178

Unit 20 Inspection,Claim,Force Majeure and Arbitration 187

Appendix Ⅰ Solutions 196

Appendix Ⅱ Vocabulary 221

查看更多关于的内容