营销战略 英文本PDF电子书下载

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Note on Marketing Strategy 1

Note on Low-Tech Marketing Math 21

Product Policy Decisions 33

Going to Market 41

Designing Channels of Distribution 53

Integrated Marketing Communications 67

Pricing : A Value-Based Approach 83

Pricing and Market Making on the Internet 95

Preventing the Premature Death of Relationship Marketing 117

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