霍金斯(Del I.Hawkins),贝斯特(Roger J.Best),科米(Keneth A.Coney)著;简贞玉译1996 年出版714 页ISBN:957111118X
MARKET-BASED MANAGEMENT STRATEGLES FOR GROWING CUSTOMER VALUE AND PROFITABILITY SECOND EDITION
ROGER J. BEST2000 年出版385 页ISBN:0130145467
CONSUMER BEHAVIOR BUILDING MARKETING STRATEGY 8/E
DEL I.HAWKINS ROGER J.BEST KENNETH A.CONEY2001 年出版776 页ISBN:0072416882
CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY SEVENTH EDITION
DEL I.HAWKINS ROGER J.BEST KENNETH A.CONEY1998 年出版760 页ISBN:0256218951
CONSUMER BEHAVIOR IMPLICATIONS FOR MARKETING STRATEGY SIXTH EDITION
DEL I.HAWKINS ROGER J.BEST KENNETH A.CONEY2222 年出版649 页ISBN:
CONSUMER BEHAVIOR IMPLICATIONS FOR MARKETING STRATEGY FIFTH EDITION
DEL I.HAWKINS AND ROGER J.BEST AND KENNETH A.CONEY1980 年出版674 页ISBN:0256094098
罗杰·J. 沃恩(Roger J. Vaughan),特里·E. 巴斯(Terry E. Buss)著;沈崇麟译2006 年出版193 页ISBN:756243669X