MARKETING MANAGEMENT A STRATEGIC PPROACH WITH A GLOBAL ORIENTATION
HARPER W.BOYD1990 年出版555 页ISBN:
INSTRUCTOR'S MANUAL TO ACCOMPANY MARKETING MANAGEMENT FOURTH EDITION
HARPER W.BOYD ORVILLE C.WALKER2002 年出版63 页ISBN:0072509635
MARKETING STRATEGY A DECISION-FOCUSED APPROACH FOURTH EDITION
ORVILLE C.WALKER HARPER W.BOYD JOHN MULLINS JEAN-CLAUDE LARRECHE2003 年出版365 页ISBN:0016531954