Eric N.Berkowitz and Roger A.kerin and William rudelius1992 年出版791 页ISBN:025609182X
Eric N.Berkowitz Roger A.Kerin Steven W.Hartley2222 年出版736 页ISBN:0073656453
ROGER A.KERIN,STEVEN W.HARTLEY,ERIC N.BERKOWITZ AND WILLIAM RUDELIUS2006 年出版733 页ISBN:0072828803
Marketing FIFTH CANADIAN EDITION
Eric N.Berkowitz Frederick G.Crane Roger A.Kerin Steven W.Hartley2222 年出版670 页ISBN:0070898332