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本书主要介绍产品经理的设计思维——以成果导向驱动产品创新的成功实践,从细分市场,到明确市场机遇,创造、评估和精确定位颠覆性创意。通过对微软、强生、美国国际集团和其他知名大公司实例进行案例分析,指导企...